Terms.

Who these apply to

These terms cover using this website and buying anything from us. If we've signed a separate agreement with you — an onboarding form or a statement of work — that document wins wherever the two disagree.

What we sell

• Website builds — $1,000, split $500 to start and $500 on delivery
• Content shoots — $500, an on-site shoot with a professional videographer
• Monthly plans — Hosting at $50/mo, or Growth (SEO, video engine, hosting, reporting) at $500/mo
• Creator packages — $1,500 to $4,000 depending on the number of creators
• Custom builds — priced by quote under a separate statement of work

Prices on this site are current but we can change them. The price you were quoted or signed for is the price you pay.

Free demos

We often build a demo site before you've paid anything, so you can judge the real thing. A demo creates no obligation on either side. Until it's paid for, the demo remains ours — we may take it down at any time, and if you don't go ahead, we won't publish it as yours.

Payment

Invoices are due on receipt unless we've agreed otherwise in writing. Monthly plans bill monthly and start after any free period we've given you. If an invoice goes unpaid we may pause work or take the site offline, after telling you first.

Cancelling

Either of us can cancel a monthly plan with 30 days' notice — no penalty, no argument. Deposits cover work already done. If we go quiet before delivering, your deposit comes back.

Who owns what

Your content, your logo, your business name and your domain stay yours throughout. Once the build is paid in full, the finished site is yours.

We keep two things: the right to show the work in our own portfolio, and a small "Site by Kestrel" credit in the footer. We also keep our underlying tools, templates and code — the general machinery we use across clients. Ask us to remove your work from our portfolio and we will.

What you're responsible for

When you send us photos, video, logos or text, you're confirming you have the right to use them and that anyone recognisable in them is fine appearing on your website. Don't send us material taken from someone else's account or page.

You're also responsible for the accuracy of what you tell us to publish — your prices, your hours, your claims about your own business.

Things outside our control

We build on third-party services — hosting, domain registrars, booking systems, payment processors, social platforms and search engines. We're not responsible when one of those changes its rules, its algorithm, its pricing, or goes down. We'll help you deal with it, but we can't promise outcomes we don't control.

Warranties and liability

We do our work carefully and professionally. Beyond that, everything is provided "as is," without warranties of any kind, to the fullest extent the law allows.

To the fullest extent permitted by law, our total liability to you for any claim is limited to the amount you actually paid us in the twelve months before the claim, and we are not liable for indirect or consequential losses — lost profits, lost bookings, lost data or lost business.

Where disputes go

These terms are governed by the laws of the State of Tennessee, and any dispute belongs in the state or federal courts located in Davidson County, Tennessee. Realistically: call us first. Almost everything is fixable with a phone call.

Changes

We may update these terms; the date at the top shows when we last did. Continuing to use the site or our services after a change means you accept it. Your privacy is covered separately in the privacy policy.